We’ve all heard of the Super Bowl Indicator, but have you ever heard of the Swimsuit Issue Indicator? Over the last 30 years, an American has appeared on the cover of the annual Sports Illustrated Swimsuit Issue in 15 different years. The average performance of the S&P 500 during those 15 years is a gain of 13.9% with 13 positive years (87%). Of the fifteen years where no American appeared on the cover, the S&P 500 has averaged a gain of only 7.2% with 11 positive years (73%).

Right. Who took the time to figure this out? Is it a coincidence that someone very interested in economic indicators is also very interested in the Sports Illustrated Swimsuit Edition? No way.

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