Available in the UK and Europe, Gamucci is selling an e-cigarette, or an electronic cigarette. It’s rechargable, non-flammable, and tobacco-less, but is designed to feel, taste, and look like a real cigarette. It’s supposed to be a healthy subsitute for real smoking, but do you really think it’s really the same? They come in a variety of flavors, from tobacco to coffee to cherry and mint (with or without nicotine).

Who knows if smokers will embrace this, we suppose it really depends on if it can truly match a real cigarette. We have our doubts, but it’s definitely a good idea that might appeal to more “health-conscious” smokers (an oxymoron?).

• Smoke for art! An artist wants 200,000 cigarette butts