Oh, Oklahoma. Today is just not your day. First, there’s the customer that got shot at a Tulsa McDonald’s by the manager and now there’s this. As most people are aware, the mayor of Oklahoma City recently initiated a citywide weight-loss plan aimed at getting the people of the city to lose a collective 1 million pounds. Now in an effort to get the city to participate, the mayor has started a marketing campaign with Taco Bell. Who would have thought weight-loss and fast food would ever be in the same sentence?

The mayor, Mick Cornett, plans on working with Taco Bell to market Taco Bell’s reduced-fat menu and promote his weight-loss challenge. The plan is to advertise the challenge in Taco Bell restaurants and label certain menu items that might help. Taco Bell’s “Fresco Menu” was chosen as the foods that fit the requirements of the challenge.

“Life-size cardboard cutouts of the mayor, which began appearing today in Oklahoma City-area Taco Bell stores, feature the slug, “Because you can’t lose 1 million lbs. by yourself.”"

Apparently Taco Bell came up with the idea after they heard of the mayor’s campaign. What we’re wondering though is what Taco Bell did to convince the mayor to take the offer. Honestly, what’s the chance people are going to pick items off the “Official Menu of the Mayor’s Challenge” as opposed to the other cheaper, more unhealthy, items Taco Bell has to offer. Unless Taco Bell offers discounts or other incentives to buy these “healthy” items, this whole deal looks like it’s going to fail to do anything to help the mayor’s goal.

[Read]

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